| Abstract: | This research tests the widespread assumption that responseeffects due to variations in question form, wording, or contextwill be greatest among respondents who are least involved withan issue. A meta-analysis of results from 15 split-ballot experimentsconducted over a five-year period indicates that the responseeffects of using counterarguments or middle alternatives insurvey questions are significantly larger, as would be expected,among respondents who are less involved with a given issue thanamong those who are highly involved with it. But the effectsof question order and response order appear to be largely unrelatedto how involved a respondent is with a particular issue. Issueinvolvement, then, appears to specify some response effects,but not others. |
