公共屏幕传播与公共空间重构

21世纪以来,伴随智能视觉技术与数字传播技术的发展,整个世界范围内屏幕媒体蔚然成观、屏幕文化奇观凸显、屏幕世代俨然形成.其中,作为公共媒介存在的公共屏幕正在改变和重组原有的公共空间秩序与样态,比之手机、电视、电脑等个体使用性媒介屏幕,公共屏幕尤其是户外公共大屏幕在公共空间的重构上具有场景上的物质景观性、交往上的复归现实性以及文化上的重地域化和形象光晕性.公共屏幕对公共空间的上述传播特征之于现代城市化乃至都市化进程中的创意性、公共性以及球土性建构具有不可忽视的重要实践意义.

Public Screen Communication and Public Space Reconstruction

Since twenty-first Century,with the development of intelligent vision and digital communication technologies,screen media,screen culture spectacle,screen generation have formed throughout the world.As a public media,public screen is changing and restructuring the original public spatial order and state.In comparison with mobile phone,TV,computer and other individually used medium,public screen,especially public outdoor large screen can reconstruct public space with physical landscape,real interactions,re-region and image halo.Such communication characteristics of public screen have very important practical significance in creative,public and global-localized construction during the process of modern urbanization.