| 基于车险费率市场化角度的湖南市场细分分析 |
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| 引用本文： | 刘一良,曹时军,曾咏梅.基于车险费率市场化角度的湖南市场细分分析[J].贵州大学学报(社会科学版),2010,28(4):37-40. |
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| 作者姓名： | 刘一良 曹时军 曾咏梅 |
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| 作者单位： | 中南林业科技大学经济学院,湖南长沙410004; |
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| 基金项目： | 湖南省软科学项目“湖南省汽车保险费率市场化研究”之阶段性成果[编号：2008ZK3126]. |
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| 摘 要： | 随着湖南省居民收入分配由金字塔向橄榄型发展，车险业可承保范围与业务规模急剧扩大。车险的经营成果，直接关系到整个财产保险行业的经济效益。本文拟从静态、动态两方面对湖南省车险市场进行细分，进一步提出构建车险费率市场化的车险市场细分体系。
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| 关 键 词： | 湖南 车险 市场细分 |
An Analysis of Auto Insurance Marketing Segments in Hunan in Line with the Market-based Auto Insurance Rate |
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| LIU Yi-liang,CAO Shi-jun,ZENG Yong-mei.An Analysis of Auto Insurance Marketing Segments in Hunan in Line with the Market-based Auto Insurance Rate[J].Journal of Guizhou University(Social Science),2010,28(4):37-40. |
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| Authors: | LIU Yi-liang CAO Shi-jun ZENG Yong-mei |
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| Institution: | ( College of Economics, Central-South University of Forestry Science and Technology, Changsha, Hunan, 410004, China) |
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| Abstract: | With the income distribution in I lunan developing into the olive shape from the pyramid shape, the auto insurance industry and business insurance coverage can be expanded exponentially. The result of auto insurance operation is directly related to the economic benefits of the property insurance industry. This paper, from the static and dynamic aspects of the auto insurance market segments in Hunan, carries out a detailed analysis and puts forward a proposal to construct further auto insurance market segmentation system in line with marketbased ear insurance rate. |
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| Keywords: | Hunan auto insurance market segmentation |
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