| 网上超市的区域化战略评析 |
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| 引用本文： | 毛鹏举.网上超市的区域化战略评析[J].重庆工商大学学报(社会科学版),2004,21(2):64-67. |
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| 作者姓名： | 毛鹏举 |
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| 作者单位： | 四川师范大学,经济学院,四川,成都,610068 |
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| 摘 要： | 随着电子商务的蓬勃发展,网上超市在零售业中的地位日益显著,但物流瓶颈仍然是我国目前发展网上超市的最大问题.作者从战略的角度,以物流范围大小为主要区别特征将众多网上超市的经营战略划分全程战略和区域战略模式,对两类战略进行了区域、物流、经营范围和成本、消费兼容性、促销等方面的优劣分析,认为区域化战略是突破物流瓶颈,发展我国网上超市的有效途径.
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| 关 键 词： | 网上超市 全程战略 区域战略 |
| 文章编号： | 1672-0598(2004)02-0064-04 |
| 修稿时间： | 2003年11月13日 |
Review of regional strategy in network supermarket |
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| MAO Peng-ju.Review of regional strategy in network supermarket[J].Journal of Chongqing Technology and Business University Social Science Edition,2004,21(2):64-67. |
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| Authors: | MAO Peng-ju |
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| Abstract: | With the developing of e-commerce, network supermarket plays an important role in retail industry but logistics is still a problem to hamper network supermarket. Based on logistics range, the business strategy of network supermarkets is divided into whole range strategy and regional strategy mode. This paper analyzes business range, cost, consumption compatibility, sale for the two strategies and arrives at the conclusion that regional strategy is the effective strategy. |
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| Keywords: | network supermarket whole range strategy regional strategy |
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