商战走势 无声结局

热点背后必隐藏着某种合理的东西,将其显露出来,联成一线,就可以看出事物的走势。自觉适应这种走势就能加快发展,商战也不例外。商战发展符合商业发展规律。商业企业竞争主要是服务竞争。＂服务＂也是商品,同样存在质量、成本、价格。价格是依据服务效用由市场形成。商业企业想提高效益、利润必须创造效用,并应适销对路。同时应提高效率和增加附加价值。为此必须改变管理方式由过去纵向管理模式转变为＂合作网络＂。同时通过专业化、标准化、社会化大协作、大生产来降低流通成本。使商业企业经营有一个质的飞跃。

THE TENDENCY OF BUSINESS WAR THE SILENT DENOUEMENT

This article points out that something of reason must lay hidden behind a a heated topic.If the hiden things are brought to light and then connected,the tendency of things can be discerned.And if we are adjustible to the tendency,we can accelerate the development.Business war is no exception.The development of business war coufirms to the business development law.The competition of business enterprises is primarily the servicecompetition.Therefore,service is also commercial.It is also concerned with quality, cost and price.Price is set by theneeds of market in correspondence with the service effectiveness.If business enterprises aim to improve benefit and profit,they have to heighten effectiveness,and comply with marketing.meanwhile,they have to improve efficiency and increase additional value.Therefore,it is necessary to change the way of management from the past verticle pattern to the"cooperative network".On the other hand,we can reduce the circulation cost by means of specializaton,standardization,socialized cooperation and mass production so that we can make a great qualitative leap in the management of business enterprises.