Effects of Social Supports on the Career Choice Consideration of Chinese Farmers: A Social Cognitive Perspective

Drawing from social cognitive career theory ( Lent, Brown, & Hackett, 1994 ), this study explored social supports’ influence on the career choice consideration of farmers during China's current process of urbanization. A questionnaire was designed based on interviews with 140 people and a pretest with a sample of 419 participants. A total of 628 participants were involved in the formal questionnaire survey. Results indicated that social supports had a dual effect: Positive supports were indirectly related to career choice consideration through the mediation of career self‐efficacy, whereas negative supports were related to career choice consideration directly. Implications for future research and the development of a career guidance and social support system for Chinese farmers are discussed.