Mending fences: selling AIDS drugs to the gay community |
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| Authors: | Kahan H Mulryan D |
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| Institution: | Hazel Kahan Research, Manhattan, New York, USA. |
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| Abstract: | As more drug companies enter the fray with products to treat HIV and AIDS, competition could get fierce. Pharmaceutical marketers also have to overcome the disenchantment within the gay community regarding the medical establishment. They will have a better chance of success if they understand the history of AIDS and its relationship to the gay community. |
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