公共文化产品供给绩效与文化消费生态研究——以上海为例

公共文化产品供给绩效实际上反映的是一个有效供给与有效需求是否平衡的问题。公共文化产品的供给是有区域性的，这一区域范围内基于不同人口变量的公共文化产品供给满意度存在显著差异。调查结果显示，女性居民、低收入人群、高中及以下学历与离退休人员对公共文化产品供给的满意度显著高于男性居民、高学历层次、高收入层次人群，进而影响了公共文化产品总体的供给绩效。而在公共文化设施所打造的公共文化消费生态环境里，居民的选择存在明显差异性，影响着供给绩效。鉴于此，一方面，供给要立足公共文化产品消费动向与规律，满足多层次人群的文化需求；另一方面，需完善公共文化产品供给体系，提高供给绩效；此外，要优化公共文化消费生态布局，积极培育居民的文化消费理念。

Supply Performance of Public Cultural Goods and Cultural Consumption Ecology:A Case Study of Shanghai

The supply performances of public cultural goods reflect the questions of effective supply and effective demand.The supply performance of public cultural goods are regional,the regional context of different demographic variables on public satisfaction with the supply of cultural products are different.Over the years,the supply performance of public cultural goods is basic to meet women residents,low-income,high school and below education and retirees,to meet the high education levels,high income levels of population and cultural activities is lack,impacting the overall supply level.The choice of the residents there are differences in public cultural consumption environment,affecting the supply performance.In view of this,on the one hand,the supply should be based on public cultural product consumption trends and laws,to meet the cultural needs of multi-level groups;on the other hand,improve the supply system of public cultural products,improve the supply performance;In addition,to optimize the eco-cultural consumption distribution,and actively cultivate the concept of cultural consumption.