| Abstract: | This report examines the electronic survey as a research tool.In an electronic survey, respondents use a text processing programto self-administer a computer-based questionnaire. As more peoplehave access to computers, electronic surveys may become widespread.The electronic survey can reduce processing costs because itautomates the transformation of raw data into computer-readableform. It can combine advantages of interviews (e.g., prompts,complex branching) with those of paper mail surveys (e.g., standardization,anonymity). An important issue is how the electronic surveyaffects the responses of people who use it. We conducted anexperimental sample survey on health attitudes, behaviors, andpersonal traits using two forms of administration: electronicand paper mail. Closed-end responses in the electronic surveywere less socially desirable and tended to be more extreme thanwere responses in the paper survey. Open-ended responses thatcould be edited by respondents were relatively long and disclosing.These findings are consistent with other research on computer-mediatedcommunication, raising general issues about using computersto collect self-report data. |
