| 学生类期刊打造市场品牌的战略思考 |
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| 引用本文： | 罗永模. 学生类期刊打造市场品牌的战略思考[J]. 广西师范学院学报（哲学社会科学版）, 2008, 29(2): 151-156 |
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| 作者姓名： | 罗永模 |
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| 作者单位： | 广西教育杂志社,广西,南宁,530021 |
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| 摘 要： | 学生类期刊打造市场品牌的过程就是“商业化与竞争化”激烈“碰撞”，并不断“洗牌”的过程。不管从期刊社的微观层面，还是从市场体系的宏观层面，我们都应从战略的高度去认真思考，以尽快培育出本国的期刊品牌。
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| 关 键 词： | 期刊 市场 品牌 战略 |
On the Strategic Thinking of How Student Journals Build Market Brands |
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| LUO Yong-mo. On the Strategic Thinking of How Student Journals Build Market Brands[J]. Journal of Guangxi Teachers Education University, 2008, 29(2): 151-156 |
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| Authors: | LUO Yong-mo |
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| Affiliation: | LUO Yong-mo (Guangxi Educational Magazine, Nanning 530021, Guangxi, China) |
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| Abstract: | The process of how student magazines build market brands is to severely compete with com- mercialization and competition, and keep shuffling. No matter from the microscopic level of the magazine houses, or from the macroscopic level of the market system, we shall consider it from the strategic angle so as to breed our own country＇s magazine brands as soon as possible. |
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| Keywords: | Magazine Market Famous Brand Strategy |
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