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Optimal Designs for 2 k Choice Experiments |
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| Abstract: | Abstract In this article we establish the choice sets in the D-optimal design for a choice experiment for testing main effects and for testing main effects and two-factor interactions, when there are k attributes, each with two levels, for choice set size m. We also give a method to construct optimal and near-optimal designs with small numbers of choice sets. |
| Keywords: | Paired comparisons Multiple comparisons Bradley– Terry model Multinomial logit model Fractional factorial designs Orthogonal main effect plans |