| 前提的特点与广告效果 |
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| 引用本文： | 陈香.前提的特点与广告效果[J].云梦学刊,2003,24(4):111-112. |
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| 作者姓名： | 陈香 |
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| 作者单位： | 湖南理工学院,大学英语部,湖南,岳阳,414000 |
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| 摘 要： | 前提是一个重要的语用学概念。把前提的研究扩展到广告这一应用语言范畴具有积极的现实意义。从社会语用学的角度,通过分析广告前提的特点:共知性、隐含性和可撤销性,阐明其与广告效果的关系,是对语言进行动态研究的有益尝试。
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| 关 键 词： | 前提 特点 广告效果 |
| 文章编号： | 1006-6365(2003)04-0111-02 |
| 修稿时间： | 2003年4月10日 |
FEATURES OF PRESUPPOSITION AND ADVERTISING EFFECT |
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| CHEN,Xiang.FEATURES OF PRESUPPOSITION AND ADVERTISING EFFECT[J].Journal of Yunmeng,2003,24(4):111-112. |
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| Authors: | CHEN Xiang |
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| Abstract: | Presupposition is an important pragmatic concept and it's of active and practical significance expanding its research into advertising, an applied language. It's also a beneficial attempt of dynamic language research to expound the relationship between presupposition and advertising effect through analyzing the features of advertising presupposition: mutual knowledge?implicitness and defeasibility. |
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| Keywords: | presupposition feature advertising effect |
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