中国传统图形创意对现代标志设计的启示

中国的传统图形艺术博大精深、源远流长,其艺术语言根据不同朝代、不同民族、不同时期的演变和发展而风格迥异、别具特色,形成了诸多极具代表性和象征性的典型图案,为标志设计提供了丰富的设计元素.文章从传统图形与现代标志在创作过程中的相似性的角度出发,归纳出单纯与简化、同构与共生、联想与想象、平面与秩序、吉祥与象征等五条规律,力图为标志设计提供新的思路,寻求美的法则,探求创新的灵感.

Enlightenment from Originality of Chinese Traditional Patterns upon Modern Symbol Design

Chinese traditional designs and patterns are profound and are of long standing.Its artistic features differ greatly due to the dynasties,races,eras,and evaluate and develop into different styles and characteristics,which has formed many representatives and symbolic patterns,providing abundance elements for symbol design today.The article sums up five rules from the angle of the similarities between Chinese traditional designs and modern symbol design in the process of designing,hence to try a new way of originating and to seek the principles of beauty and inspiration of innovations.