“三农”出版物传播渠道的盲点与突破点

“三农”出版物传播渠道存在着萎缩的趋向，与服务社会主义新农村建设极不相称。目标市场的结构失衡、疏于经营管理、阅读市场研究不够、政府行政行为乏力、市场引导过少是主要原因。提高认识、导入供应链、构建平台、拓宽渠道、维护新渠道是应当采取的主动应对之策。

Spreading Channels of Publications of ＂Agriculture,Countryside and Farmers＂： Blind Spots and Breakthrough

Post office,Xinhua bookstore and trading cooperation are the major publication distribution channels in the countryside,but they are shrinking now, which is disproportional for the construction of new socialist countryside. There are some causes, such as unbalance target market, shortage management, being short of studying reading market and inefficient government administration etc. Such measures as improving awareness, introduction of supplying chains, construction of platform, enlarging the channels should be adopted.