| 旅游目的地内部营销的理论机理和实现 |
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| 引用本文： | 秦斌峰,郭璇. 旅游目的地内部营销的理论机理和实现[J]. 甘肃联合大学学报(社会科学版), 2008, 24(5): 59-62 |
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| 作者姓名： | 秦斌峰 郭璇 |
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| 作者单位： | 1. 甘肃省旅游培训中心,甘肃,兰州,730000
2. 西北师范大学,文学院,甘肃,兰州,730070 |
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| 摘 要： | 目前,旅游竞争态势正在向旅游目的地的竞争转变,对旅游目的地实施营销已成为竞争的重要手段之一。本文在简要综述目前这一领域研究进展的基础上,分析提出了旅游目的地内部营销的理论机理,并讨论了旅游目的地内部营销实现的对策。
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| 关 键 词： | 旅游目的地 目的地营销 内部营销 |
Strengthening the Internal Marketing of Tourism Destination |
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| QIN Bin-feng,GUO Xuan. Strengthening the Internal Marketing of Tourism Destination[J]. Journal of Gansu Lianhe University:Social Sciences, 2008, 24(5): 59-62 |
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| Authors: | QIN Bin-feng GUO Xuan |
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| Abstract: | Tourism destination marketing has become to an important means for competition due to the change of tourism market competition situation.This article is written on the basic of a simple survey of the studies of this area,putting forward the theory mechanism of the internal marketing of tourism destination through analysis,and discusses some countermeasures to achieve the internal marketing of tourism destination. |
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| Keywords: | tourism destination destination marketing internal marketing |
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