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Interaction effects of media and message on perceived complexity,risk and trust of innovative products |
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| Authors: | Francisco-Jose Molina-Castillo Carolina Lopez-Nicolas Pedro Soto-Acosta |
| Institution: | 1. Department of Marketing, University of Murcia, Campus de Espinardo, 30100 Murcia, Spain;2. Department of Management and Finance, University of Murcia, Campus de Espinardo, 30100 Murcia, Spain |
| Abstract: | |
| Keywords: | Innovation Internet Perceived risk Trust Complexity Online Offline |
| 本文献已被 ScienceDirect 等数据库收录！ | |