|
|||||
|
|
Challenging the orthodoxy of value co-creation theory: A contingent view of co-production in design-intensive business services |
|
| Authors: | Mark Lehrer Andrea Ordanini Robert DeFillippi Marcela Miozzo |
| Institution: | 1. Sawyer Business School, Suffolk University, 8 Ashburton Place, Boston, MA 02108-2770, USA;2. Marketing Department, Bocconi University, Via Rontgen, 1, 20136 Milano, Italy;3. Manchester Business School, University of Manchester, Booth Street West, Manchester M15 6PB, UK |
| Abstract: | |
| Keywords: | Co-production Value co-creation Knowledge-intensive business services Creativity Design |
| 本文献已被 ScienceDirect 等数据库收录！ | |