论企业网站互动营销模式构建

随着网络时代的到来企业纷纷上网建站,但企业通过网站达成的销售情况并不理想。文章认为企业网站的消费者存在互动需求,现有的企业网站存在以信息提供为主、网站内容静态、更新速度慢、与顾客的沟通是单向和平面的、不注重与顾客的互动等问题,互动营销是企业网站经营成功的关键,它可以根据顾客的特征或提出的互动要求,提供符合顾客需求的产品,提供个人化的营销与服务,达到真正的一对一营销。

AN INITIAL EXPLORATION OF INTERACTIVE MARKETING MODULE CONSTRUCTION FOR CORPORATE WEBSITES

With the approaching of Internet Era,more and more companies have their own websites.Unfortunately,few orders have come from the websites.This article holds that an Interactive Demand exists from website browser.Current websites mainly provide information services,thus leading to many problems such as static contents,long updated cycle,one-way customer communication and lack of customer interaction.It advocates that interactive marketing is the key successful factor of website operation.According to the customer's features and interactive requirements,Interactive marketing should provide customer-oriented products and personalized services to realize one-to-one marketing.