| 基于旅游意象理论的宝鸡旅游深度发展分析 |
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| 引用本文： | 赵建昌.基于旅游意象理论的宝鸡旅游深度发展分析[J].宝鸡文理学院学报(社会科学版),2011,31(1):110-113. |
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| 作者姓名： | 赵建昌 |
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| 作者单位： | 宝鸡文理学院,历史文化与旅游系,陕西,宝鸡,721013 |
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| 摘 要： | 旅游意象是区域旅游发展为旅游者形成的综合心理感知，旅游意象的完善和突出对区域旅游发展有重要影响。宝鸡旅游意象主要包括悠久历史、名人文化、炎帝与周秦文化、青铜器之乡、青山绿水等内容，宝鸡旅游深度发展的主要内容是对以上旅游意象的进一步强化。
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| 关 键 词： | 旅游意象 旅游发展 宝鸡 |
On Tourism Development Based on Theory of Tourism Image in Baoji |
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| ZHAO Jian-chang.On Tourism Development Based on Theory of Tourism Image in Baoji[J].Journal of Baoji College of Arts and Science(Social Science Edition),2011,31(1):110-113. |
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| Authors: | ZHAO Jian-chang |
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| Institution: | ZHAO Jian-chang(History Culture and Tourism Department,Baoji University of Arts and Sciences,Baoji 721013,Shaanxi) |
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| Abstract: | Tourism image is tourists' integrated psychology perception of regional tourism development,which influences regional tourism development deeply.Tourism image in Baoji includes long history,famous person,Yan emperor and Zhou-qin culture,home of bronze ware,moutaint and water.The tourism image should be trengthened in Baoji tourism development. |
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| Keywords: | tourism image tourism development Baoji |
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