困境与突破:微传播视域下的高校政治认同教育优化

微传播是网络传媒快速发展、媒体技术加速变革、信息接收优化调整所带来的一场媒介革新，具有进入门槛低、传播无边界限性、管理真空化等特点。高校政治认同教育在外延层面、媒介层面、个体层面面临三重困境：一是社会思潮多元化，主流意识形态受到冲击；二是传播媒介微细化，传统认知媒介被颠覆；三是政治态度冷漠化，政治认同效能的凝聚力降低。高校需从内核、渠道、外延方面加以改进，应强化内核，提高传播内容的权威性；拓展渠道，提升传播过程的精细化水平；巩固外延，统筹传播方式的多元化表达。从微传播视域提升政治认同教育的穿透力、效能感与整合力。

Dilemma and Breakthrough: Research on the Optimization of Political Identity Education in Universities from the Perspective of Micro-Communication

Micro-communication is a media innovation brought about by the rapid development of network media, the accelerated change of media technology and the optimization and adjustment of information reception. However, due to the low entry threshold, unbounded communication restrictions and vacuum of management, the political identity of college students is challenged, and obstacles are formed at the extension level, the media level and the individual level, resulting in the diversification of social trends of thought and the impact of mainstream ideology; the refinement of the media, the impact of traditional cognitive media; the indifference of political attitudes and the reduced effectiveness of political identity. Universities need to strengthen the core to increase the authority of the communication content, expand channels and increase the refinement of the communication process, consolidate the extension and coordinate the diversification of communication modes, and enhance the penetration, efficacy and integration of political identity education from the perspective of micro-communication.