| 试析广告英语的修辞手法 |
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| 引用本文： | 王秀娟.试析广告英语的修辞手法[J].东华理工学院学报,2001,20(1):80-82. |
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| 作者姓名： | 王秀娟 |
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| 作者单位： | 抚州师范专科学校英语系!江西抚州344000 |
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| 摘 要： | 随着社会经济的发展，广告已深入取社会的各个角落，成为人们生活中不可缺少的一个部分。广告英语是激烈的竞争以及设计者的匠心独具、精雕细琢的产物。它不仅在词语的运用、句型的谋划上巧妙精细，在修辞的运用上也颇为讲究，从而产生新颖别致、形象生动、引人注目的效果。
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| 关 键 词： | 广告英语 比喻 拟人 双关 对偶 重复 设问 押韵 修辞 |
On Rhetorical Skills in Advertising English |
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| WANG Xiu juan.On Rhetorical Skills in Advertising English[J].Journal of East China Institute of Technology,2001,20(1):80-82. |
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| Authors: | WANG Xiu juan |
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| Abstract: | With the development of social economy,advertisement becomes mone and more important and it plays an important role in our daily life.Advertising English is the product of tough competition by the advertisers.The advertisers should not only use suitable words,proper patterns,and delicated plans but also pay much attention to the rhetorical skills which can produce novel,vivid and attractive effects. |
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| Keywords: | advertising English rhetoric simile personification pun antithesis repetition rhetoric question rhyme |
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