Constructs and empirical basis in theories of economic behavior

Theories of economic behavior often use as-if-languages: for example, analytical sentences or definitions are used as if they were synthetic and factual-normative theoretical constructs are used as if they were empirical concepts. Such as-if-languages impede the acquisition of knowledge and are apt to encourage the wrong assessment of actual research strategies. The author's criticism is first leveled at revealed-preference theory. In this theory observed behavior is often understood in an empirical sense although it is a pure theoretical construct. Another example can be found in von Mises' representations on marketing behavior: here theoretical valuations are used to achieve a spurious streamlining of reality. Result: Scientists should not ogle with reality if they have nothing to say about it.