“模仿创新”在企业成长中的作用探析——以腾讯为例

作为中国互联网即时聊天的先行者,腾讯通过其模仿-创新-赶超的策略取得了瞩目的成就。在对国内外学者研究模仿创新的基础上,通过对腾讯的商业模式及发展脉络的实证研究,认为在我国现阶段资源、技术、设备、信息尚不足以进行自主创新的基础上,模仿创新不失为一条快速提升企业发展能力的渠道我国转型时期企业做大做强的途径。

The Role of Imitation Innovation in the growth of Chinese enterprises：A Case Study of Tencent

As a pioneer in China’s Internet instant messaging,Tencent has made remarkable achievements in the industry by implementing its imitation-Innovation-catch up strategy.Based on the research at home and abroad on imitation innovation,the study has done an empirical study on Tencent QQ’s business model and development context and concludes that at the present stage that resources,technology,equip-ment and information is insufficient to carry out independent innovation,imitation innovation may well be a fast way to enhance the development of Chinese enterprises in the transition period.