| 论高校营销管理 |
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| 引用本文： | 李铁林. 论高校营销管理[J]. 湖南文理学院学报(社会科学版), 2005, 30(1): 74-76 |
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| 作者姓名： | 李铁林 |
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| 作者单位： | 湖南师范大学教育科学学院 博士研究生湖南长沙410081 |
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| 摘 要： | 营销不是赢利组织独有的经营活动。在竞争日益激烈的高等教育服务领域 ,引进营销的概念 ,是适应社会主义市场经济发展的要求。高校引进营销管理对于提高教育服务质量、塑造高校品牌、提高高校竞争力和社会对高校的满意度 ,是一项非常有效的措施。高校要重视招生、教学、就业的营销管理
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| 关 键 词： | 高校 营销 管理 |
| 文章编号： | 1672-6154(2005)01-0074-03 |
On Marketing Management in Colleges and Universities |
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| LI Tie-Lin. On Marketing Management in Colleges and Universities[J]. Journal of Hunan University of Arts and Science:Social Science Edition, 2005, 30(1): 74-76 |
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| Authors: | LI Tie-Lin |
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| Abstract: | Marketing is not solely an operating activity for profit-making organizations. In the all the more competitive service field in colleges and universities, to introduce marketing is to adapt to the demand of the development of socialist market economy. It will prove to be effective in improving the service quality, beautifying their images, enhancing their competitive ability, and meeting the demand of the society better. The marketing of enrollment, teaching and employment should be emphasized. |
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| Keywords: | colleges and universities marketing management |
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