| 企业进军西部市场的战略选择 |
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| 引用本文： | 叶柏青.企业进军西部市场的战略选择[J].辽宁工程技术大学学报(社会科学版),2000(4). |
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| 作者姓名： | 叶柏青 |
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| 作者单位： | 辽宁工程技术大学工商学院!辽宁阜新123000 |
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| 摘 要： | 我国实施西部开发战略为企业拓展市场提供了良好的机会 ,企业能否利用这个机会来发展自己 ,关键在于企业如何制定良好的市场开发战略。本文论述了企业开发西部市场的方式、市场战略及应注意的问
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| 关 键 词： | 市场开发 西部开发 战略 |
The Study of the Enterprise's Western-market-opening Straegys |
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| YE Bai-qing.The Study of the Enterprise''''s Western-market-opening Straegys[J].Journal of Liaoning Technical University(Social Science Edition),2000(4). |
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| Authors: | YE Bai-qing |
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| Abstract: | The natinon's strategy of developing the western regions has provided very good opportunities for an enterprise to open the market there.How the enterprise takes these opportunities to develop itself lies mainly in how the enterprise maps out its market-opening strategies.This paper discusses the ways of how an enterprise open the western market,its corresponding market strategies and other issues that should be paid attention to. |
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| Keywords: | Market-opening Develoiping the western regions Strategy |
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