| 市场营销策略的变革与创新 |
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| 引用本文： | 李宝库.市场营销策略的变革与创新[J].辽宁工程技术大学学报(社会科学版),2000(3). |
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| 作者姓名： | 李宝库 |
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| 作者单位： | 中国煤炭经济学院!山东烟台264005 |
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| 摘 要： | 知识经济与信息时代的到来、变革了传统市场营销的内容与本质 ,本文就新的经济条件下市场营销的变革与创新提出了新的看法 ,旨在完善与发展市场营销理论与方法 ,为企业制定市场营销策略提出新的理论依据。
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| 关 键 词： | 市场营销 变革 创新 知识经济 营销策略 |
The Reformation and Innovation of Marketing Strategy |
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| LI Bao-ku.The Reformation and Innovation of Marketing Strategy[J].Journal of Liaoning Technical University(Social Science Edition),2000(3). |
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| Authors: | LI Bao-ku |
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| Abstract: | While the coming of knowledge economy and information time, the traditional marketing has been greatly changed, this paper has been put forward some new ideas to the changing of marketing on the base of new economic situation, so as to ameliorate and develop marketing theory and method, and that to make it of benefit to develop marketing strategy in enterprise. |
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| Keywords: | marketing reform innovation knowledge economy marketing strategy |
| 本文献已被 CNKI 维普 等数据库收录！ |
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