Self-Interest and Civilians' Attitudes Toward the Vietnam War

The possible consequences of self-interest on American publicopinion were examined in the context of the United States militaryinvolvement in Vietnam Civilians' personal connections to thewar, in terms of their friends' and relatives' military service,did make them pay more attention to the war, but such connectionsseemed to have only weak effects on the salience of the waras a political issue. Similarly, there was no evidence thatthe self-interested had distinctively self-serving policy attitudestoward the war. Rather, the more important determinants of attitudestoward the war were attitudes toward various political symbolsassociated with the war. Finally, self-interest made very littledifference in enhancing the consistency of partisan attitudesinvolved in the 1968 presidential decision.