| 陶瓷文化与景德镇陶瓷文化旅游 |
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| 引用本文： | 王伟,章胜晖.陶瓷文化与景德镇陶瓷文化旅游[J].北华大学学报(社会科学版),2014,15(4):134-137. |
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| 作者姓名： | 王伟 章胜晖 |
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| 作者单位： | 景德镇陶瓷学院 景德镇333403;景德镇陶瓷学院 景德镇333403 |
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| 基金项目： | 江西省社科规划项目“生态文明视角下的景德镇陶瓷文化资本化研究”，景德镇科技局软科学项目“景德镇陶瓷文化创意产业与旅游业融合发展的政策研究”的阶段性成果之一 |
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| 摘 要： | 景德镇作为享誉世界的千年瓷都,拥有丰富的陶瓷文化资源,具有发展陶瓷文化旅游的独特优势。然而,陶瓷文化资源优势并未转化为陶瓷文化旅游的竞争优势。为大力发展景德镇陶瓷文化旅游,需整合陶瓷文化资源,挖掘陶瓷文化内涵,设计精品旅游路线,完善特色休闲娱乐,强化国际营销,加强旅行社和导游队伍建设。
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| 关 键 词： | 陶瓷文化 文化旅游 工业旅游 景德镇 |
Ceramic Culture and Jingdezhen Ceramic Cultural Tourism |
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| WANG Wei,ZHANG Sheng-hui.Ceramic Culture and Jingdezhen Ceramic Cultural Tourism[J].Journal of Beihua University(Social Sciences),2014,15(4):134-137. |
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| Authors: | WANG Wei ZHANG Sheng-hui |
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| Institution: | ( Jingdezhen Ceramic Institute, Jingdezhen 333403, China) |
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| Abstract: | As the world-renowned porcelain capital, Jingdezhen possesses abundant ceramic cultural resources and has the unique advantage of developing ceramic cultural tourism. However, the resources advantage of ceramic culture has not been translated into the competitive advantage of developing ceramic cultural tourism. In order to develop vigorously Jingdezhen ceramic cultural tourism, it is necessary to integrate ceramic cultural resources, excavate the ceramic culture, design boutique tourism route, improve featured entertainment, strengthen interna- tional marketing and construct travel agency and tour guides. |
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| Keywords: | Ceramic culture Cultural tourism Industrial tourism Jingdezhen |
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