| 高校品牌网络传播研究 |
| |
| 引用本文： | 黄松爱,顾佳宁. 高校品牌网络传播研究[J]. 北华大学学报(社会科学版), 2014, 15(4): 138-139 |
| |
| 作者姓名： | 黄松爱 顾佳宁 |
| |
| 作者单位： | 东北师范大学传媒科学学院 长春130117;东北师范大学传媒科学学院 长春130117 |
| |
| 摘 要： | 高校品牌是高校的办学理念、教学质量、科研水平逐步被社会认可的形象要件。社交网络已成为高校进行品牌宣传的强有力手段。提升高校品牌传播的策略有划分不同渠道的传播内容、建立统一的视觉标识、扩展网络传播渠道等。
|
| 关 键 词： | 高校 品牌 网络 |
Internet Communication of University Brand |
| |
| HUANG Song-ai,GU Jia-ning. Internet Communication of University Brand[J]. , 2014, 15(4): 138-139 |
| |
| Authors: | HUANG Song-ai GU Jia-ning |
| |
| Affiliation: | ( School of Media Science, Northeast Normal University, Changchun 130117, China) |
| |
| Abstract: | The brand of university is granted by society through its schooling notion, the quality of education and scientific research. Social networks have become a powerful means of brand publicity of universities. The strategy of promoting the brand of university includes making different communication contents, establishing a uniform logo, extending the communication channel. |
| |
| Keywords: | Key words： University Brand Internet |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
