The Pensacola Outpouring: Reviving the press

The Brownsville Revival, also known as the Pensacola Outpouring, is one of the longest-running locally based but internationally impacting movements in modern history purportedly inspired by the Holy Spirit. News coverage of it already has spanned more than fifteen years. This study looks to media literature on framing as well as research on journalistic portrayal of religion in formulating a coding scheme examining North American newspapers’ stories on the Pensacola Outpouring. The work finds mostly positive coverage, with the balance of sources and tones of leads and overall story being favorable toward this movement. Examination identifies one major frame and several secondary ones.