The Use and Misuse of SWOT Analysis and Implications for HRD Professionals

This article explores the often-used strategy tool known as the SWOT analysis. The history of this tool is explained as well as common uses. The results of a literature review indicate a clear lack of empirical research on the topic and what little research has appeared is reviewed for the purposes of understanding how to further support and develop this tool. An integrative process for conducting SWOT analyses is provided with recommendations for optimizing SWOT in HRD contexts. Common misuses and pitfalls are also discussed along with suggested research for adding robustness to this classic strategic tool.