| 农村消费者教育:有效开拓农村市场的新举措 |
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| 引用本文： | 赵晷湘.农村消费者教育:有效开拓农村市场的新举措[J].暨南学报,2000,22(3):117-120. |
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| 作者姓名： | 赵晷湘 |
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| 作者单位： | 赵晷湘（中山学院经管系,广东,中山,528406） |
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| 基金项目： | 广东省“九五”社科规划研究课题.项目编号:154. |
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| 摘 要： | 农村市场为什么启而去、拓而不广?这是当前值得探讨的一个重要问题.本文从如何充分调动广大农民购买积极性和主动性角度,分析了当前制约农村市场顺利开拓的三个主观原因,进而论述了开展农村消费者教育对有效开拓当前农村市场的作用;并对农村消费者教育的主要内容及现阶段开展农村消费者教育的途径等问题进行了分析.
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| 关 键 词： | 农村市场 消费者教育 内容 对策建议 |
| 文章编号： | 1000-5072(2000)03-0117-004 |
| 修稿时间： | 1999年10月10 |
Rural consumers's education: a new measurement to develop rural markets efficiently |
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| ZHAO Gui-xiang.Rural consumers''''s education: a new measurement to develop rural markets efficiently[J].Journal of Jinan University,2000,22(3):117-120. |
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| Authors: | ZHAO Gui-xiang |
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| Abstract: | The reason that rural markets couldn't be developed efficiently is an important problem deserving of present study. This paper, in view of mobilizing the initiatives of peasant purchase, analyzes three subjective rea sons in restricting succesful development of rural markets and the effects of ed consumers, education for developing rural markets efficiently. This paper also analyzes the main contents and Ways of rural consumers, education. |
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| Keywords: | rural markets cousin education content countermeasure and suggestion |
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