HOW THE SCOPE AND METHOD OF PUBLIC FUNDING AFFECT WILLINGNESS TO PAY FOR PUBLIC GOODS |
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| Authors: | GREEN DONALD PHILIP; KAHNEMAN DANIEL; KUNREUTHER HOWARD |
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| Institution: | DONALD PHILIP GREEN is associate professor, Department of Political Science, Yale University. DANIEL KAHNEMAN is professor, Woodrow Wilson School of Public and International Affairs, Princeton University. HOWARD KUNREUTHER is professor, Wharton School of Business. The authors thank the San Francisco Exploratorium for allowing them to conduct their study on its premises. The able assistance of Paul Grant and Karen E. Jacowitz in conducting the study is gratefully acknowledged. The authors wish to thank Gary McClelland and William Schulze for their comments and suggestions. This research was supported by grants from the Institution for Social and Policy Studies at Yale and a Chevron grant for risk assessment research to the University of California. |
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| Abstract: | This article examines the sensitivity of survey measures ofwillingness to pay for public goods. Visitors to a science museumin San Francisco were asked to provide estimates of their willingnessto pay for saving seabirds from oil spills and for teachingEnglish to immigrants under various experimental conditions.Willingness to pay was substantially reduced by a seeminglyinnocuous reminder about how many individuals would be affectedby a tax or would be asked to contribute to a given cause. Thisfinding, which cannot be explained by standard economic interpretationsof willingness to pay, is consistent with previous studies showingthat subtle changes in question order and wording can affectthe nature of the responses. |
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