认知图式对公示语翻译的启示

图式作为一种认知方式或认知手段被看成是知识在大脑中的储存单位。人们处理外界信息需要调用大脑中已有的图式。笔者运用认知图式理论，对公示语翻译过程中的理解和表达进行阐述，论述公示语翻译中的语言图式、内容图式、形式图式运作机制，并提出公示语翻译的深层认知过程。

The Inspiration of Cognitive Schema on Public Signs Translation

As a cognitive way or a cognitive means,schema is the knowledge unit stored in brain.It is necessary for people to deal with the outer information through activating the existing schema in brain.Based on the cognitive schema theory,this paper expounds the processes of understanding and expression in public signs translation,discusses the operating mechanisms of language schema,content schema and formal schema in public signs translation,and comes up with the deep cognitive process of public signs translation.