Race, Gender, and Opinion Toward Black and Female Presidential Candidates

Using data from the 1974 and 1978 General Social Surveys, publicopinion toward blacks and women as presidential candidates wasexplored. We tested the hypotheses that white males would beleast likely to support presidential candidates from both groups,while black females would be the most likely to express thissupport. We found that although blacks in general were moresupportive of black candidacies than were whites, women werenot consistently more supportive of female candidates. Whileblack women were more likely than black males to support femalecandidates, among whites few gender differences were found.