| 中国电视直面WTO的思考 |
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| 引用本文： | 刘优良. 中国电视直面WTO的思考[J]. 云梦学刊, 2004, 25(2): 76-78 |
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| 作者姓名： | 刘优良 |
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| 作者单位： | 武警湖南总队,后勤部,湖南,长沙,410100 |
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| 摘 要： | 应对“入世”挑战,中国电视首先应在观念与政策法规方面进行调整;其次,细分与整合是当今世界电视发展的主题,中国电视应在坚持自身特色的前提下与世界接轨,顺应世界电视发展的潮流;再次,中国电视应在全球电视格局中准确定位,走以品牌为核心的经营之路。
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| 关 键 词： | 观念与政策法规 市场细分 整合 品牌 |
| 文章编号： | 1006-6365(2004)02-0076-03 |
| 修稿时间： | 2003-12-01 |
THOUGHTS ON WTO-FACING CHINA''''S TV |
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| LIU You-liang. THOUGHTS ON WTO-FACING CHINA''''S TV[J]. Journal of Yunmeng, 2004, 25(2): 76-78 |
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| Authors: | LIU You-liang |
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| Abstract: | In my view, the highest priority should be given to the reconstruction of concepts and policies and laws; Secondly, the subdivision and conformity have become the theme of the world Tv development. China's Tv should keep track of the world's trend and join the trend with the maintenance of its own characteristics. Finally, China's Tv should be properly oriented and leading to the trademark-cored road. |
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| Keywords: | concepts and policies and laws market subdivision conformity trademark |
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