| 国有商业银行在分销渠道中存在的问题及对策 |
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| 引用本文： | 李雄军,夏永林.国有商业银行在分销渠道中存在的问题及对策[J].西安石油大学学报(社会科学版),2006,15(3):23-27. |
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| 作者姓名： | 李雄军 夏永林 |
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| 作者单位： | [1]西安交通大学经济与金融学院,陕西西安710061 [2]西安电子科技大学人文学院,陕西西安710071 |
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| 摘 要： | 以市场营销学和企业经济学为理论工具，从商业银行的特性出发，详细分析了国有商业银行在分销渠道中存在的问题及其成因，提出了如何整合分销渠道、提高分销效率的对策。
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| 关 键 词： | 国有商业银行 分销渠道 分销效率 |
| 文章编号： | 1008-5645（2006）03-0023-05 |
| 收稿时间： | 2005-12-21 |
| 修稿时间： | 2005年12月21 |
Problems in Distribution Channels of State- owned Commercial Banks in China and the Countermeasures |
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| LI Xiongjun, XIA Yonglin.Problems in Distribution Channels of State- owned Commercial Banks in China and the Countermeasures[J].Journal of Xi‘an Shiyou University:Social Science Edition,2006,15(3):23-27. |
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| Authors: | LI Xiongjun XIA Yonglin |
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| Abstract: | Based on marketing and enterprise economics, and in view of the characteristics of commercial banks, analyzed are the problems in distribution channels of state- owned commercial banks and their causes. Suggestions are further proposed on how to integrate the distribution channels of state - owned commercial banks and how to promote the distribution efficiency. |
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| Keywords: | state- owned commercial banks distribution channels distribution efficiency |
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