新认知语用学对网络流行语生成机制的阐释力

网络语言作为一种语言变体已成为人们日常言语交际中不可或缺的一部分，其中的网络流行语也成为语言界的一个研究热点。然而，网络流行语不仅仅是一种语言现象，还是一个认知语用现象，它是交际者对典型语用场合的知识的运用，与人们的认知紧密相连。通过对网络交际平台中汉语网络流行语的语料分析，从语言与所指的象似性和认知视角两个方面尝试探讨新认知语用视角对网络流行语的生成机制的阐释力。

A Study of Internet Catchwords in the Framework of Neo-cognitive Pragmatics

With the popularization of the Internet, net language plays an inevitable role in every conversation, among which the internet catchwords attract more and more people''s attention and become a topic of much interest. They are not only a linguistic phenomenon but also a cognitive pragmatic one because they reflect how people use language in a typical pragmatic setting, which is closely related to the cognition of the users. Therefore, based on the analysis of Chinese net language in the pragmatic setting of the Internet communication, the paper attempts to explore the explanatory power of neo-cognitive pragmatics for the generated motivation of net language. It is to be shown that communicators may make strategic creation of net language by iconicity between language and reference, or by making strategic choice of appropriate perspective on events to cater to or guide their audience'' s focus of interest or attention, and make their communicative purpose or effect realized.