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博客共享性的传播心理学分析
引用本文:黄小熳.博客共享性的传播心理学分析[J].贵州工业大学学报(社会科学版),2008(2).
作者姓名:黄小熳
作者单位:广州体育学院体育艺术系;
摘    要:近年来个性化网络出版形式--博客蓬勃发展。博客体现出来一种共享性与公共性的传播精神。博客使用者在网上的公开写作,表现出资讯共享、思想共享与情感共享的精神;而博客阅读者发表的评论也体现出提供更多资源与情感共鸣的共享性。现从传播心理学的角度,以利他性行为理论工具,对博客的共享性产生原因、过程进行分析。

关 键 词:博客使用者  博客阅读者  共享行为  传播心理  利他性行为  

Analysis of the Share in Blogs from a Communication Psychology Perspective
HUANG Xiao-man.Analysis of the Share in Blogs from a Communication Psychology Perspective[J].Journal of Guizhou University of Technology(Social Science Edition),2008(2).
Authors:HUANG Xiao-man
Institution:HUANG Xiao-man(Department of Physical Art,Guangzhou Sport University,Guangzhou 510076 China)
Abstract:It is said that the blog is an individual publication without any barrier.Blogs embody a spirit of sharing and publicity.Bloggers are writing publicly on the internet and share information,ideas,and emotions with other people.When blog readers make comments,they share more resources and have the sympathetic response of the emotions.Therefore this paper explored the reasons and the process of the sharing behavior in blogs in Altruistic Behavior theory from a communication psychology perspective.
Keywords:blogger  blog readers  sharing behavior  communication psychology  Altruistic Behavior  
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