| 论新闻媒体的广告价值 |
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| 引用本文： | 颜景毅.论新闻媒体的广告价值[J].郑州大学学报(哲学社会科学版),2002,35(4):104-107. |
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| 作者姓名： | 颜景毅 |
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| 作者单位： | 郑州大学,文化与传播学院,河南,郑州,450052 |
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| 摘 要： | 媒体的广告价值由“媒体的表现力”、“媒体的传播力”、“媒体的影响力”和“受众的消费力”构成。提高新闻媒体的广告价值 ,一在于锁定有营销价值的受众群 ;二在于充分地供给能够满足这些受众群合理的信息需求的媒介产品 ;三在于提高有效覆盖的绝对值
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| 关 键 词： | 广告价值 受众消费力 有效满足 有效覆盖 |
| 文章编号： | 1001-8204(2002)04-0104-04 |
| 修稿时间： | 2002年1月8日 |
On the Value of Commercials Through the News Media |
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| YAN Jing,yi.On the Value of Commercials Through the News Media[J].Journal of Zhengzhou University(Philosophy and Social Science Edition),2002,35(4):104-107. |
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| Authors: | YAN Jing yi |
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| Abstract: | The value of commercials through the news media lies in the media's ability to describe the qualities of the commodities, to draw the attention of the consumers and to tempt them into buying things, and also in the purchasing power of the consumers. To heighten their value, therefore, one has to make sure of the potential buyers among the audience, satisfy their needs for information, and make the information accessible to an audience as large as possible. |
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| Keywords: | value of commercials purchasing power of the audience to satisfy effectively easily accessible to the audience |
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