| 中国-亚欧博览会观众满意度影响因素实证研究 |
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| 引用本文： | 王江英,吕朋悦,赵红.中国-亚欧博览会观众满意度影响因素实证研究[J].新疆大学学报(社会科学版),2014(2):38-42. |
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| 作者姓名： | 王江英 吕朋悦 赵红 |
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| 作者单位： | [1]中国科学院大学管理学院,北京100190 [2]乌鲁木齐职业大学传媒学院,新疆乌鲁木齐830002 |
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| 基金项目： | 新疆维吾尔自治区科技计划软科学支撑项目“中国-亚欧博览会对新疆经济和社会影响评价与预测研究”（201142171） |
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| 摘 要： | 随着会展业的快速发展，博览会得到关注的程度越来越高，而观众的满意度对博览会举办是否成功具有重要的影响。文章以首届中国-亚欧博览会为例，从城市背景、生活和消费水平、展会硬件设施、展会质量和展会服务这五个方面来研究博览会观众满意度影响因素。在SPSS18．0数据分析的基础上，通过AMOS17．0构建结构方程模型，在信度及效度检验的基础上，通过结构方程模型路径分析进一步探索博览会观众满意度的影响因素。结果表明，城市背景、生活和消费水平、展会硬件设施、展会质量和展会服务与博览会顾客满意度成正相关关系。
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| 关 键 词： | 中国-亚欧博览会 观众满意度 结构方程模型 |
Factors Impacting on the China-Eurasia Expo Visitor Satisfaction |
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| WANG Jiang-ying,LV Peng-yue,ZHAO Hong.Factors Impacting on the China-Eurasia Expo Visitor Satisfaction[J].Journal of Xinjiang University,2014(2):38-42. |
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| Authors: | WANG Jiang-ying LV Peng-yue ZHAO Hong |
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| Institution: | 1. Institute of Media, Urumqi Vocational University, Urumqi, Xinjiang, 830002; 2. School of Management, University of Chinese Academy of Sciences, Beijing, 100190 ) |
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| Abstract: | With the development of Exhibition industry, exhibitions have drawing more attention, and the visitor satisfaction has become a great influence factor on the success of an Expo. This paper examined the factors affecting the visitor satisfaction with China-Eurasia Expo in terms of urban backgrounds, living and consumption levels, exhibition facilities, exhibition quality and services. The Structural equation model has been constructed by AMOS17.0 based on the data analysis by SPSS18.0, to test the factors based on the reliability and validity analysis. The results showed that urban background, life and consumption levels, exhibition facilities exhibition quality and services have a positive impact on the visitor satisfaction with China-Eurasia Expo. |
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| Keywords: | China-Eurasia Expo Visitor satisfaction Structural equation model |
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