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论海南非物质文化遗产的保护与旅游开发
引用本文:张军军.论海南非物质文化遗产的保护与旅游开发[J].海南大学学报(人文社会科学版),2012,30(3):7-11.
作者姓名:张军军
作者单位:海南大学人文传播学院,海南海口,570228
摘    要:海南国际旅游岛的建设,使海南非物质文化遗产的保护与旅游开发的关系变得微妙起来.旅游是“看”的经济,非物质文化遗产保护则不存在商业目标.旅游的产业化对非现代的文化方式提供了资金等保护,但又迫使一些传统文化方式因“被看”的改造而破坏了其核心文化价值.论题试图通过对二者关系的梳理,并找出切实可行的双赢策略.

关 键 词:非物质文化遗产  旅游开发  现代社会  文化方式

On the Protection of Intangible Cultural Heritage in Hainan and Tourism Development
ZHANG Jun-jun.On the Protection of Intangible Cultural Heritage in Hainan and Tourism Development[J].Humanities & Social Sciences Journal of Hainan University,2012,30(3):7-11.
Authors:ZHANG Jun-jun
Institution:ZHANG Jun-jun(Humanity and Communication College,Hainan University,Haikou 570228,China)
Abstract:The construction of Hainan International Tourism Island brings the protection of Hainan intangible cultural heritage clash with local tourism development.Compared with the protection of intangible cultural heritage,tourism is a "visual" economy with commercial objectives.Its industrialization,on the one hand,provides capital for the protection of those non-modern cultural modes;on the other hand,it forces some of non-modern cultures to "be seen" and undermines the core value of them.This paper attempts to trim the relationship of the two and to find a practical win-win strategy.
Keywords:intangible cultural heritage  tourism development  modern society  cultural mode
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