| 关于商家选择连锁网点的博弈分析 |
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| 引用本文： | 曾祥金,邹周. 关于商家选择连锁网点的博弈分析[J]. 长江大学学报(社会科学版), 2005, 28(3): 62-64 |
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| 作者姓名： | 曾祥金 邹周 |
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| 作者单位： | 武汉理工大学,数学系,湖北,武汉,430070;武汉理工大学,数学系,湖北,武汉,430070 |
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| 摘 要： | 为了实现利益最大化,商家在自身条件允许的条件下寻找网点开分店,开展连锁商业。对商家选择连锁网点的博弈分析结果表明,商家在开店前认真做好市场调研,开店后用良好的服务、适中的价格等方式尽可能地吸引消费者,同时避免与同行打价格战,或者在其他城市开店,完全可能取得双赢的结果。
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| 关 键 词： | 开分店 利润 博弈 模型 |
| 文章编号： | 1673-1395(2005)03-0062-03 |
| 修稿时间： | 2005-03-28 |
Game Analysis on by Choosing the Chain Site Trade Companies |
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| ZENG Xiang-Jin,ZOU Zhou. Game Analysis on by Choosing the Chain Site Trade Companies[J]. Journal of Yangtze University(Social Sciences), 2005, 28(3): 62-64 |
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| Authors: | ZENG Xiang-Jin ZOU Zhou |
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| Abstract: | For maximal interests,trade companies are looking for proper site for their branches under the condition that if it is allowed.For the purpose stated above,the result of the game analysis shows that the comsumers can be attracted by ways of good service,proper prise determined by an investigation conductcd by the company before the shop opens,thus to avoid prise conflict or run branches in other cities,by which a win-win result can be achieved. |
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| Keywords: | open a branch shop benefit game model |
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