| 试论大型商业地产开发与商业经营脱节问题 |
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| 引用本文： | 余凯. 试论大型商业地产开发与商业经营脱节问题[J]. 沈阳建筑大学学报, 2006, 8(4): 364-367 |
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| 作者姓名： | 余凯 |
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| 作者单位： | 福建工程学院经管系 福建福州350014 |
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| 摘 要： | 从商业地产开发中商业与地产脱节的主要表现入手,分析了由此带来的问题,并从强化开发商的商业经营策划能力、确定好商业地产的市场定位和业态组合、大力引进“订单地产”模式、规范售后返租营运模式、拓宽商业地产资金渠道、适时引入专业中介商等方面提出了解决对策。
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| 关 键 词： | 商业地产 商业经营 地产开发 脱节 |
| 文章编号： | 1673-1387(2006)04-0364-04 |
| 修稿时间： | 2006-03-15 |
Discussion on the disconnection issues between the large-scale commercial real estate development and the commercial management. |
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| YU Kai. Discussion on the disconnection issues between the large-scale commercial real estate development and the commercial management.[J]. Journal of Shenyang Jianzhu University(Social Science), 2006, 8(4): 364-367 |
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| Authors: | YU Kai |
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| Abstract: | From the main performance of the disconnection of commercial real estate development and the real estate,this article analyses the problem produced by the above problem.And the author proposes the solution in the following several main points: strengthening the ability of developer's commercial management plans,arranging the combination of the commercial real estate's market localization and industry condition firmly,introducing the pattern of "the order form real estate" vigorously,normalizing business pattern of post-sale returns rents, opening up the fund channel of commercial real estate and introducing the specialized business intermediary at the right moment,etc. |
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| Keywords: | commercial real estate commercial management real estate development disconnection |
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