爱国卫生运动宣传动员研究——以《人民日报》(1952—1953年)为中心的考察

在 1952—1953 年爱国卫生运动中，《人民日报》保质保量地完成了对爱国卫生运动的宣传动员工作，为爱国卫生运动的胜利实施提供了有力的舆论支持。《人民日报》对爱国卫生运动的宣传动员伴随爱国卫生运动的任务转换和形势变化呈现起承转合的发展脉络。主要采取了强化典型宣传树立先锋楷模、造就仪式景观建构集体记忆、利用图像叙事深化群众认识、做好舆论监督坚持实事求是的方法，坚持宏大叙事与个体表达相结合、短期目标与长期功效相协调、 群众意识与家国情怀相统一的实践原则。启示新时代爱国卫生运动宣传动员工作必须坚持党的领导的根本保证，彰显人民至上的价值取向，融入时代新人的培育事业，构建立体多样的传播体系。

Research on the propaganda and mobilization of patriotic health campaigns——Centered around People’s Daily(1952-1953)

During the patriotic health campaign from 1952 to 1953，People’s Daily fulfilled the propaganda and mobilization work of the patriotic health movement with high quality and quantity，providing strong public opinion support for the successful implementation of the patriotic health movement. Along with the transformation of tasks and situation of the patriotic health movement，the propaganda and mobilization of People’s Daily showed a developmental pattern of ups and downs. People’s Daily mainly adopted the methods such as strengthening typical propaganda， setting up vanguard models， creating ceremonial landscape， constructing collective memories，deepening people’s understanding by using image narratives，proper public opinion supervision and adhering to the practical approach of seeking truth from facts，principles of combining grand narrative with individual expression，coordinating short -term goals with long -term effects，and unifying mass consciousness with national sentiment. The study reveals that the propaganda and mobilization work of the patriotic health movement in the new era must adhere to the fundamental guarantee of Party leadership， highlight people-centered values，integrate with the cultivation of the new generation，and build a multifaceted and diverse communication system.