| 论吉祥图案在标志设计中的价值 |
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| 引用本文： | 滕有平.论吉祥图案在标志设计中的价值[J].合肥工业大学学报(社会科学版),2008,22(6):164-167. |
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| 作者姓名： | 滕有平 |
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| 作者单位： | 合肥工业大学,人文经济学院,合肥,230009 |
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| 摘 要： | 以吉祥图案和标志设计为研究对象，重点分析了吉祥图案在标志设计中的运用及其作用。认为从本土出发，挖掘和继承吉祥图案中可变化利用的元素，汲取其内在的深厚文化底蕴，并融合时代的审美倾向，领会企业的精神内涵，借助现代图形设计的视觉张力，适度新颖地把图案的生命力绽放出来，是现代标志设计的必由之路。
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| 关 键 词： | 吉祥图案 标志设计 价值 |
On Value of Lucky Patterns in Marking Design |
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| TENG You-ping.On Value of Lucky Patterns in Marking Design[J].Journal of Hefei University of Technology(Social Sciences),2008,22(6):164-167. |
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| Authors: | TENG You-ping |
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| Institution: | TENG You-ping(School of Humanities , Economics,Hefei University of Technology,Hefei 230009,China) |
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| Abstract: | Taking the traditional lucky patterns and the marking design as research objects,the article emphasizes the usage and function of traditional lucky patterns in the modern marking design,believing that it is necessary for the modern marking design to set out from the mainland,excavate and inherit the reasonable variety in lucky patterns,draw the deep cultural meaning,blend the modern aesthetic tendency,by means of the vision tension of the modern marking design,and bloom appropriately the vitality of the pat... |
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| Keywords: | lucky patterns marking design value |
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