企业战略联盟的价值链优势分析

企业建立战略联盟的巨大优势就在于协同性 :外部资源的共享保证了企业的稳定供应 ,生产扩张带来的规模优势为企业降低了成本 ,信息交流为企业管理和决策提供了有力依据 ,通过“化敌为友”有效降低了进入市场的壁垒。企业战略联盟在价值链上各个环节上都具有优势 ,它将是企业未来的发展战略。

Analysis on the advantages of value chain of enterprise strategic alliance

The great advantages of the strategic alliance of enterprises lie in its cooperativeness. The share of external resources guarantees the steady supply for enterprises, the advantage in scale induced by production expansion makes the production cost of enterprises reduce, and the exchange of information provides the basis of enterprises' management and decision-made. Furthermore, as a result of "converting enemies into friends", the establishment of enterprises' strategic alliance reduces barriers into markets effectively. In a word, the strategic alliance of enterprises has advantages in every link of a value chain and is the future of enterprises.