| 文化对广告言语的制约 |
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| 引用本文： | 罗莹. 文化对广告言语的制约[J]. 广州大学学报(社会科学版), 2002, 1(10): 73-76 |
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| 作者姓名： | 罗莹 |
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| 作者单位： | 广州大学,人文学院,广东,广州,510405 |
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| 摘 要： | 本文从广告言语是文化的一个组成部分谈起 ,指出文化对广告言语有巨大的制约作用 ,并且从物质文化、制度文化、心理文化三个方面详细论述了文化对广告言语的制约作用
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| 关 键 词： | 文化 广告言语 制约 物质文化 制度文化 心理文化 |
| 文章编号： | 1671-394X(2002)10-0073-04 |
| 修稿时间： | 2002-06-20 |
Restrictions to Advertisement Speech from Culture |
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| LUO Ying. Restrictions to Advertisement Speech from Culture[J]. Journal of Guangzhou University(Social Science Edition), 2002, 1(10): 73-76 |
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| Authors: | LUO Ying |
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| Abstract: | Advertisement speech is a part of culture and also re fl ects culture, but it is subject to restrictions from culture. This paper analyze s the restrictions of culture to the advertisement speech from the perspectives of material culture, institutional culture and psychological culture. |
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| Keywords: | culture advertisement speech restriction material c ulture institutional culture psychological culture |
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