| 名牌营销环境透视 |
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| 引用本文： | 刘向军.名牌营销环境透视[J].山西高等学校社会科学学报,2001,13(12):41-42,66. |
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| 作者姓名： | 刘向军 |
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| 作者单位： | 太原重型机械学院,山西,太原,030024 |
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| 摘 要： | 一个名牌的诞生与健康成长,是由各种因素和力量共同作用的结果.笔者选择市场营销环境的分析方法,对我国当前名牌营销环境的不利因素进行了细致全面的分析和透视.
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| 关 键 词： | 名牌营销 市场环境 因素 |
| 文章编号： | 1008-6285(2001)12-0041-03 |
| 修稿时间： | 2001年6月30日 |
Perspective to Business of Famous Brand |
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| LIU Xiang-jun.Perspective to Business of Famous Brand[J].Social Sciences Journal of Colleges of Shanxi,2001,13(12):41-42,66. |
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| Authors: | LIU Xiang-jun |
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| Institution: | LIU Xiang-jun |
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| Abstract: | The birth and growth of a famous brand depends on all kinds of factors and forces which act on each other.Auther chooses the method of market business environment to analyse carefully and see through bad factors of business environment of famous brand. |
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| Keywords: | business of famous brand market environment analysis of factors |
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