| 航空客运收益管理的结构模型 |
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| 引用本文： | 刘军,邱菀华.航空客运收益管理的结构模型[J].北京航空航天大学学报(社会科学版),2000,13(4):17-21. |
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| 作者姓名： | 刘军 邱菀华 |
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| 作者单位： | 中国国际航空公司，北京航空航天大学经济管理学院 北京 100621，北京 100083 |
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| 摘 要： | 本文分析了收益管理决策目标的组成要素以及内外主要因素;讨论了容量、价格和销售数量三个决策变量与市场需求要素之间的关系;具体地提出了达到收益管理目标可以采用的两条降低成本的途径和五种提高收入的基本方式;从系统的角度提出了集成性收益管理决策的结构模型。
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| 关 键 词： | 收益管理 航空运输 结构模型 航班计划 定价 座位控制 |
A Structure Model for the Airline Passenger Revenue Management |
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| LIU Jun,QIU Wan-hua.A Structure Model for the Airline Passenger Revenue Management[J].Journal of Beijing University of Aeronautics and Astronautics(Social Sciences Edition),2000,13(4):17-21. |
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| Authors: | LIU Jun QIU Wan-hua |
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| Abstract: | Through the decomposition of revenue management decision object, compositive element and the major inside and outside factors of revenue management decision object are analyzed. The essential relation between the three decision variables (capacity, price and sold inventory) and passenger demand factor is discussed. The basic approaches of decreasing cost and increasing revenue to implement revenue management object are presented. A structure model for integrated revenue management is presented. |
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| Keywords: | revenue management air transportation structure model flight scheduling pricing inventory control |
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